Sony XBR55X700D

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The world of 4K in front of you Take your viewing into an exciting new era. 4K images contain over 8 million individual pixels — that’s four times more detail than Full HD. Immerse yourself in 4K movies and dramas from a huge choice of 4K content today. And since this new Sony 4K Ultra HD TV is also compatible with future 4K standards, you are ready for any new changes too.	Enjoy HDR video High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail (HDR Update available as of 9/20/16).	Motionflow keeps the action smooth TV that keeps up with real life. Sony’s refresh rate technology Motionflow XR allows fast moving action sequences in sports and movies to be seen with lifelike clarity.

Every scene looks more realistic Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analyzed and matched with a special image database that independently addresses texture, contrast, color, and edges. The difference is clear with supremely lifelike detail, no matter what you're watching.	Improved contrast Thanks to Dynamic Contrast Enhancer, experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.	Every color, enhanced Precision Color Mapping independently analyzes every scene and pixel so the perfect shade and tone are applied dynamically for rich, natural colors.

A world of possibilities Find all the entertainment you can dream of, faster than ever. From movies and TV shows to thousands of apps, Sony’s Android TV brings you everything in an instant.	Just say what you want Spend less time browsing, and more time watching. Using a compatible smartphone or optional Voice Remote, Voice search on Android TV provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry.	Send to a bigger, better screen with Google Cast Send movies and music from your smartphone to your TV with Google Cast. Use your phone as a remote control.

Your favorite apps, on your TV Enjoy a huge range of apps from Google Play, including YouTube, Netflix, Amazon Video, Hulu, Pandora and more. Also, play your favorite Android games on the big screen.	Smart home automation Beyond streaming content, Sony’s Android TV platform allows Home Automation control directly from the TV, via the Logitech Harmony Hub. IoT (internet of things) devices such as lights, thermostats, Blu-ray players, security cameras other home entertainment devices can be controlled and automated via the push of a button on the TV’s remote.	Find everything fast The unobtrusive content bar quickly lets you find the movie, TV show or video you’re looking for. Call up the Content bar and you can keep watching, while you scan through live TV, videos on demand, downloaded TV shows and much more. You can even customize the content bar to show you the content you go to most often first.